Myrbetriq DWTS

Myrbetriq DWTS

I was the lead behind the team that developed this multi-LED digital sign campaign in Times Square. Once live, its dazzling lights illuminated the iconic square and offered pedestrians an opportunity to enter and win an extraordinary trip that echoed the excitement showcased by the sign's dance floor animation. With the joint "Dancing with the Stars" and "Myrbetriq" collaboration, this campaign produced the type of credibility, professionalism, and creativity that excitedly lit up Times Square simultaneously across multiple digital boards.

Winner of the following award:

DTC Awards, Gold Award - the mirror ball trophy direct to consumer pharmaceutical

DTC Awards, Silver Award - overall most innovative campaign