Eriberto "Eddie" Soto
I’m an award-winning Creative Director with 17+ years of experience leading integrated campaigns across digital, broadcast, and large-scale experiential platforms. My work has spanned high-visibility environments including Times Square, live broadcast, and global marketing initiatives for major media and entertainment brands.
I specialize in translating strategy into clear, compelling creative leading multidisciplinary teams from concept through execution while maintaining strong brand integrity and consistency across every touchpoint.
I’ve partnered with teams across Disney, ESPN, and other major brands, delivering high-volume campaigns in fast-paced environments where precision, speed, and quality are critical.
I bring a hands-on approach to creative leadership, balancing big-picture thinking with execution to ensure ideas are delivered at the highest level and perform in the real world.