L'Oréal Stand Up

L'Oréal Stand Up

The vibrant LED display becomes a symbol of defiance and solidarity, amplifying the message that every person deserves respect and safety on the streets. L'Oréal's "Stand Up" campaign invites the world to witness a powerful fusion of beauty and activism, transforming Times Square into a beacon of awareness and change.

Winner of the following award:

Academy of Interactive and Visual Arts awards, Gold Award of Excellence - Video-Billboard for Outdoor / Environmental

Academy of Interactive and Visual Arts awards, Silver Award of Excellence - Craft Categories-Art Direction for Outdoor / Environmental

Academy of Interactive and Visual Arts awards, Silver Award of Excellence - Craft Categories-Use of Animation for Outdoor / Environmental